Agricultural Marketing and Contemporary Challenges

The subject of marketing in general and agricultural marketing, in particular, has been of great importance in recent times, at the local level as well as globally, as high-quality marketing is considered the ideal mode for agricultural or industrial products to reach global markets. The increased competition in domestic and international markets requires adopting a specific marketing philosophy by being attentive to various agricultural, industrial, and marketing operations to support competitiveness, increasing market shares, continuously improving the quality of raw and manufactured agricultural products, increasing exports, and thus improving the commodity trade balance of countries that apply a high-quality marketing system. Therefore, the book includes several key titles, including the concept of agricultural marketing and research methods in marketing studies. The book also explains the main types of marketing, the marketing functions or services for agricultural commodities, marketing margins and differences, agricultural marketing efficiency and quality in the domain of agricultural marketing, in addition to the standard specifications for agricultural products. In addition, the book focuses on marketing in developing countries and the contemporary challenges.